It was not until the 14th century that the term rosé was associated with the shade of a wine. As for Provence, it had to wait until 1936 so that the popular vogue of paid holidays comes to modify the taste and style of local wines. Under the heat of the south, holidaymakers want to quench their thirst with easy -to -drink wines very fresh and at a lower cost. Rosé thus appears. Today, rosé wine is popular. Provence has understood this: it produces more than 40 % of AOC rosés in France.
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